Westwood, Kansas, May 4, 2011 – DATACORE Marketing, a member of KBM Group, and a leading marketing services company that creates integrated, cross-channel marketing programs, has hired Sarah McElwee as Vice President of Response Services. McElwee is responsible for managing DATACORE’s multi-contact service center as well as for building upon existing response services and creating response-service strategies.

Jeff Yowell, President of DATACORE, notes, “Sarah fills a critical role in providing value-added response solutions for our clients based on a thorough understanding of their business to create strategic services that help them achieve their business goals. In addition, she serves as an ambassador to the companies we are affiliated with – KBM Group and Wunderman – to maximize collaboration, enhance growth and leverage deployment of our solutions throughout our company network.”

Throughout her career, McElwee has achieved high-performance results across various aspects of customer service and satisfaction and contact center operations, including technology integration, performance and quality improvement, program development and implementation, and planning. Prior to joining DATACORE, McElwee managed H&R Block service centers in Kansas City, Missouri and, most recently, Salt Lake City, where she was Vice President/General Manager. Before joining H&R Block in 2002, McElwee was with America Online, where she directed a team in one of six domestic call centers, and before that, Discover Card Services.

McElwee has a B.A. from Ohio Wesleyan University and holds Series 7 and Series 24 certifications from NASD/FINRA.

About DATACORE Marketing
DATACORE uncovers data insights to drive best-in-class marketing strategy that makes an impact on their clients’ businesses. The company delivers integrated multi-channel marketing solutions, its expertise as part of KBM Group, the global leader in knowledge-based marketing solutions. Expert in both digital and traditional direct marketing, KBM Group helps companies manage, analyze and optimize marketing data to engage more effectively with their customers and prospects. KBM Group’s integrated, world-class solutions include strategic consulting, digital services, database services, analytics, marketing management, response services, data and marketing outsourcing. The company has 14 offices in nine countries serving global, enterprise and B2B2C-focused companies. KBM Group’s parent company, Wunderman is part of Young & Rubicam Brands and a member of WPP (NASDAQ: WPPGY). www.kbmg.com.