(Oct. 31, 2005, Westwood, Kan.) — Dan Carrothers, managing director of the Chipco Professional Products group of Bayer Environmental Science, will join DATACORE Marketing, Inc., as Chief Operating Officer, the company announced today. Carrothers will take an equity position in the company.

“Our plan is to double the company’s size, from $15 million in sales to $30 million in sales, in the next five years,” said DATACORE CEO Jeff Yowell. “Having enjoyed great success over our 13 years in business, we have reached the point in our evolution that we needed to add bandwidth at a very senior level. A partner of Dan’s ability will allow us to continue our growth trajectory.”

Carrothers possesses significant marketing experience and business acumen, Yowell said. As COO, he will manage DATACORE’s organizational development and day-to-day business operations, while Yowell focuses on client development, new business development and overall company direction.

“Coming from the client side, I’ve seen the category DATACORE plays in grow in opportunity,” Carrothers said. “I believe our five-year growth goal is entirely achievable.”

“Dan is the right professional at the right time,” Yowell said. “We have known each other personally for eight years, during which time Dan has been a client. We’ve enjoyed incredible joint success, and we share respect, trust and a strong friendship. Our complementary skills will position the company for greater growth.”

Yowell and Carrothers will grow the company by continuing DATACORE’s focus on helping clients maximize their information and marketing efforts to drive sales and revenue. DATACORE will continue to lead the way in innovation and creativity in its industry by providing a unique blend of marketing strategy, data management and marketing execution services, Yowell said.

He added that DATACORE expects to maintain its relationship with Bayer Corporation.

“For nine years, Bayer and DATACORE have mutually respected and valued that partnership,” Yowell said. “Bayer also understands and respects what Dan has achieved and the decision he’s made. As in any client relationship, we’ll maintain Bayer’s business as long as we continue providing value and good service.”

In his current role, Carrothers is responsible for sales and marketing for all of Bayer Environmental Science’s U.S. turf and ornamental products, including those for golf courses, lawn care, forestry, industrial vegetation management and sport turf. Before leading his current BES team in Raleigh, N.C., he worked for Bayer Corporation in Kansas City for five years. Carrothers will join DATACORE Jan. 2, 2006.

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Based in Kansas City, DATACORE provides marketing strategy, data management and marketing execution. The marketing services company has been a proven leader in delivering innovative and profitable marketing solutions for more than 13 years. Recognized in 2003 as the Greater Kansas City Chamber of Commerce’s Small Business of the Year, DATACORE’s 90 employees serve clients nationwide, including American Century, Bayer Corporation, Hill’s Pet Nutrition, John Deere, Michelin and Novartis. For more information about DATACORE, visit www.datacoremarketing.com.