DATACORE NEWS
DATACORE Marketing, Inc., Wins H&R Block Referral Program Contract
After nationwide search, H&R Block finds new marketing services partner in its own hometown.
(October 2005, Kansas City, Mo.) —Following a nationwide search, H&R Block has selected DATACORE Marketing, Inc., to handle marketing, data management and fulfillment support for its referral program business. DATACORE won the contract from among a pool of competitors located throughout the country. H&R Block and DATACORE both are based in the Kansas City metropolitan area.
“After a nationwide search, H&R Block concluded that the firm best equipped to manage start-to-finish support for our referral programs was in our own backyard,” said Kathleen Markham, marketing manager. “DATACORE demonstrated that its expertise is second to none, and we’re pleased to be working with a fellow Kansas City company. Not only do they excel in their core service of data management and fulfillment, but DATACORE’s mission is to be a marketing solutions partner as well.”
H&R Block’s referral programs include Send-A-Friend, Not-For-Profit and Referral Rewards. Under the programs, H&R Block offers monetary rewards to existing clients who refer friends and neighbors to the tax preparation service. DATACORE is providing strategic marketing support, data management, execution, fulfillment, reporting and analysis for the program.
“H&R Block’s referral program is a great fit with our expertise and core competencies,” said DATACORE’s President, Jeff Yowell. “And, clearly, H&R Block is the leader in its industry. For both of those reasons, we are thrilled to be selected as the company’s referral program partner.”
###
Based in Kansas City, DATACORE has been a proven leader in delivering innovative and profitable marketing solutions for more than 13 years. Recognized in 2003 as the Greater Kansas City Chamber of Commerce’s Small Business of the Year, DATACORE’s clients include American Century, Bayer Corporation, Hill’s Pet Nutrition, Michelin, and Novartis.