History
For proof that a company is a permanent fixture of the marketing landscape, look no further than the satisfaction of their clients, health and happiness of their business and their employees, and the impact they’re making on their community.
DATACORE was founded in 1992 in Kansas City, Mo., by current President and CEO Jeff Yowell. Born from a need for integrating consumer and channel data into the marketing strategy process, DATACORE began delivering market intelligence and helping clients utilize the data to improve their overall marketing efforts before the advent of the Internet.
Face-to-face client interaction and tenacious attention to the details of his clients’ businesses resulted a new class of marketing support. It was fueled by data that had to be collected, entered and analyzed in ways digital marketing firms come-lately only pretend to understand.
In 1993, DATACORE signed our first big client, Hill’s Pet Nutrition, who continues to be an important partner and client, as well as an inspiring case study for the impact two brands can make when they work together with the common goal of improving the customer experience. We’re proud to say that most of our clients grow with us through the long-term partnerships we develop.
Adding Internet marketing and data acquisition to DATACORE’s abilities didn’t simply make our job easier. It changed the way we do business just as it changed the way consumers make their decisions. We are fortunate to have built our foundation around listening to the needs of the consumer during a time when our channels for doing so have continued to evolve. This has allowed DATACORE to stay competitive and creative with the ever-changing marketing landscape.
In 2007, DATACORE, through KBM Group joined the Wunderman Network, stretching our reach across the globe and connecting us to a dynamic network of marketing professionals who help us deliver solutions and services to our clients in global proportions.
To this day, we work diligently to stay ahead of the trends, both from a marketing services standpoint and from a technological aspect, so that we can continue to offer our clients cutting-edge support, no matter what the future brings.
